Each year, over 95,000 Canadians aged 65 and older are diagnosed with dementia—a number expected to rise as our population grows and ages. The diagnosis not only changes lives for those affected but also places emotional and financial strain on families, caregivers, and the health system. Recognizing the need to push back on this disease, Wendy Brancato, Denise Paul and Tina Haslip created the Do It for Dementia foodservice golf tournament, an annual fundraiser benefiting Brain Canada. The funds raised support groundbreaking research that advances our understanding of various brain diseases and disorders, such as Alzheimer’s. For Wendy and her fellow organizers, many of whom work closely with health care and senior living operations across Canada, the cause is both professional and deeply personal. All three have supported loved ones living with dementia, as have many participants. Complete with raffles, catered meals and a convivial atmosphere, the event has become a fun yet powerful way for a community of colleagues to work together for a common purpose.

Somehow and in some way, it affects everybody— whether it’s a parent, a friend, or someone else. Everyone who participates feels compassionate about the cause.